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Ugly Bag et Cie
The concept behind calling it an “ugly bag” was to insinuate that it was meant to be treated like an every day tote as-opposed to a well-kept, fancy purse. This bag was designed as practical company for the average (or the jaw-droppingly beautiful and marvelously dressed) city-dweller. It is meant to be placed on the floor at the bus stop or at the cinema.
This bag is your go-to, your best friend and your coffee stain archive.
There are two design options: the original and ‘we have mice’ for groceries.
Here are some more pictures:
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